The LOVE of Steak

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There's nothing else quite like steak and it epitomizes the pleasure of eating beef. That's what prompted a meat scientist, a chef and a university to team up to find a new steak, saving an undervalued muscle from the fate of the grinder and moving it to a far more valuable place - the center of the plate.

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Why "Vegas Strip Steak®"?

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The Vegas Strip Steak® is often compared to the New York Strip. But there can only be one New York Strip Steak... So what city should this steak honor?

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The Players

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Collaboration leads to innovation... and success when you get the right people together who share a passion for discovering new things.

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Hard work pays off!

Given the history of the beef industry, the discovery of a new beef steak that has never before been fabricated and marketed could appear to be an impossibility. But the FAPC, together with Dr. Mata and Chef Gresh, have made this impossibility a reality.

Ride Along with Chef Gresh